Senior Vice President
Sascha Freudenheim rejoined Resnicow Schroeder Associates (RSA) in October 2001. Mr. Freudenheim, who previously worked for RSA from 1996 – 1999, has extensive experience in cultural communications, management consulting, and media relations, as well as in the field of information technologies.
Past institutional campaigns include: management of a long-term communications campaign for the American Folk Art Museum
and the construction of its new building in mid-town Manhattan; a strategic planning, communications and institutional identity campaign for New York-based Second Stage Theatre
and the opening of the Rem Koolhaas-designed theater space; communication strategy and brand-building for the national expansion of OVATION – The Arts Network
, a cable- and satellite-based arts and culture television station; and for exhibitions, awards, and new interactive technologies for the Harvard University Graduate School of Design
. Exhibition- or sponsorship-related public relations campaigns included work for Ford Motor Company’s sponsorship of the exhibitions Impressionists on the Seine
at The Phillips Collection
(Washington, DC) and El Alma del Pueblo
at San Antonio Museum of Art
; for The Speed Art Museum
, in Louisville, KY; and for a variety of programs supported by the AT&T Foundation, including the prestigious AT&T:OnStage awards in the theater arts.
Before rejoining RSA, Mr. Freudenheim worked as a Technology and Knowledge Management Analyst and Project Manager for KPMG LLP and subsequently for KPMG Consulting, Inc., the technology consulting company. During his two and a half years with KPMG, Mr. Freudenheim worked primarily on the development and deployment of a web-based knowledge management, archival, and communications system built to serve more than 100,000 employees in 800 offices around the world. This included: serving as one of the technology managers among participating offices; developing and implementing brand compliance and other content guidelines; and developing and managing international communications. Additionally, Mr. Freudenheim worked on projects such as the development of a database for tracking royalty rates and intellectual property licensing; systems for improving workflow and personnel utilization; and conducted several surveys of employee habits and preferences in areas such as research and technology utilization.
Prior to working at RSA from 1996-1999, Mr. Freudenheim worked as a curatorial assistant at The Jewish Museum in New York, on the exhibition Marc Chagall 1907-1917; and for the Blum-Kovler Foundation in Washington, DC, on projects such as Roosevelt History Month, in conjunction with the opening of the Franklin Delano Roosevelt Memorial in Washington.
Mr. Freudenheim received his B.A. from Hampshire College in Amherst, MA, where he majored in history and philosophy and wrote his thesis on Friedrich Nietzsche’s moral critique of Judaism. He maintains two blogs (here
), and you can follow him on Twitter at: http://twitter.com/SaschaDF
. He is married and lives in New York City.