Sascha Freudenheim rejoined Resnicow Schroeder Associates (RSA) in October 2001. Mr. Freudenheim, who previously worked for RSA from 1996 – 1999, has extensive experience in cultural communications, management consulting, and media relations, as well as in the field of information technologies.

 

Current RSA projects include: strategic planning and communications for the Association of Art Museum Directors (AAMD); development and implementation of a cultural communications campaign for art and architecture initiatives in Buffalo, New York; media relations for a major upcoming exhibition at the Bowdoin College Museum of Art; the communications campaign for the 2012 PEN World Voices Festival; strategic communications for the San Francisco Museum of Modern Art (SFMOMA) and its expansion program; communications planning and strategy for the Virginia Commonwealth University School of the Arts (VCUarts); and communications strategy, planning, and media relations for several major American art museums, including: the Baltimore Museum of Art; the Minneapolis Institute of Arts, and the Wadsworth Atheneum Museum of Art, in Hartford, CT.

 

Recent RSA projects include: media relations planning and strategy for the Aga Khan Development Network; communication strategy and brand-building for the launch of the Artist Pension Trust; strategy and program development for The Berkshire Conference; communications planning, media relations, and re-opening strategy for the Bowdoin College Museum of Art; media relations for the exhibition Edward Hopper's Maine, at the Bowdoin College Museum of Art; communications planning, media relations, and re-opening strategy for the Chazen Museum of Art at the University of Wisconsin, Madison; communications planning and implementation for the Cleveland Museum of Art; a five-year strategic planning and communications campaign for the Contemporary Arts Museum Houston; planning and media relations for Extremely Hungary, a festival of Hungarian arts and culture; communications for the Laboratory of Arts and Ideas at Belmar, a contemporary cultural center in Denver; communications planning and web site redevelopment support for the Massachusetts Historical Society; management of the national tour and communications campaign for the National Baseball Hall of Fame and Museum’s traveling exhibition Baseball As America; support for the development and touring of an exhibition organized by the National Constitution Center; communications for the exhibitions and programs of the Onassis Cultural Center; reconceptualization and relaunch of the communications campaign for the 2011 PEN World Voices Festival; and communications planning for The Wolfsonian-FIU.

 

Past institutional campaigns include: management of a long-term communications campaign for the American Folk Art Museum and the construction of its new building in mid-town Manhattan; a strategic planning, communications and institutional identity campaign for New York-based Second Stage Theatre and the opening of the Rem Koolhaas-designed theater space; communication strategy and brand-building for the national expansion of OVATION – The Arts Network, a cable- and satellite-based arts and culture television station; and for exhibitions, awards, and new interactive technologies for the Harvard University Graduate School of Design. Exhibition- or sponsorship-related public relations campaigns included work for Ford Motor Company’s sponsorship of the exhibitions Impressionists on the Seine at The Phillips Collection (Washington, DC) and El Alma del Pueblo at San Antonio Museum of Art; for The Speed Art Museum, in Louisville, KY; and for a variety of programs supported by the AT&T Foundation, including the prestigious AT&T:OnStage awards in the theater arts.

 

At RSA, Mr. Freudenheim has also helped redevelop and re-launch the firm’s website. He has been a frequent contributor to the site’s opinion section, with columns on the use of web-based tools for analyzing the status of art in society, and a review of a book on the nature of arts funding in the United States.

 

Before rejoining RSA, Mr. Freudenheim worked as a Technology and Knowledge Management Analyst and Project Manager for KPMG LLP and subsequently for KPMG Consulting, Inc., the technology consulting company. During his two and a half years with KPMG, Mr. Freudenheim worked primarily on the development and deployment of a web-based knowledge management, archival, and communications system built to serve more than 100,000 employees in 800 offices around the world. This included: serving as one of the technology managers among participating offices; developing and implementing brand compliance and other content guidelines; and developing and managing international communications. Additionally, Mr. Freudenheim worked on projects such as the development of a database for tracking royalty rates and intellectual property licensing; systems for improving workflow and personnel utilization; and conducted several surveys of employee habits and preferences in areas such as research and technology utilization.

 

Prior to working at RSA from 1996-1999, Mr. Freudenheim worked as a curatorial assistant at The Jewish Museum in New York, on the exhibition Marc Chagall 1907-1917; and for the Blum-Kovler Foundation in Washington, DC, on projects such as Roosevelt History Month, in conjunction with the opening of the Franklin Delano Roosevelt Memorial in Washington.

 

Mr. Freudenheim received his B.A. from Hampshire College in Amherst, MA, where he majored in history and philosophy and wrote his thesis on Friedrich Nietzsche’s moral critique of Judaism. He maintains two blogs (here and here), and you can follow him on Twitter at: http://twitter.com/SaschaDF.  He is married and lives in New York City.