Fred Schroeder is executive vice president and co-founder of Resnicow Schroeder Associates. Founded in 1992, RSA is the nation’s leading company providing integrated strategic planning, management consulting, marketing, communications, and revenue-generating services to cultural institutions.

 

Mr. Schroeder has advised and assisted numerous cultural and educational institutions around the country on institutional communications, museum expansions, program strategy, audience development, and long-range planning. Past and present clients include the Association of Art Museum Directors; the Whitney Museum of American Art; the Cooper-Hewitt National Design Museum; American Folk Art Museum; Asia Society; The Phillips Collection; the Baltimore Museum of Art; the Museum of Fine Arts, Houston; the Menil Collection; the Contemporary Art Museum, Houston; the Detroit Institute of Arts; the Denver Art Museum; the Indianapolis Museum of Art; The Rock and Roll Hall of Fame and Museum; San Francisco Museum of Modern Art; Seattle Art Museum; the Museum of Contemporary Art, San Diego; SITE Santa Fe; and the Georgia O’Keeffe Museum, among many others.

 

Mr. Schroeder has managed long-term sponsorship programs for such corporate clients as American Express, AT&T, The Chase Manhattan Bank, and Merrill Lynch. He has represented Ford Motor Company for more than fifteen years, providing strategic consultation and program implementation to the arts and culture division of the Ford Motor Company Fund. On behalf of Ford, Mr. Schroeder created “Ford Free Museum Days” and negotiated the company’s sponsorship of such major cultural events as Yo-Yo Ma’s Silk Road Project, Retratos: 2,000 Years of Latin American Portraiture, Eternal Egypt: Masterworks of Ancient Art from the British Museum and Norman Rockwell: Pictures for the American People.

 

Mr. Schroeder has also managed a wide range of international projects and has assisted in the organization and circulation of exhibitions to museums throughout Europe and Asia. He has represented the governments of Italy, Spain, Norway, and Chile; the City of Basel; the Centro de Arte Reina Sofia, Madrid; the Victoria & Albert Museum, the Courtauld Institute of Art, and The Almeida Theatre in London; and the Vancouver Art Gallery.

 

On behalf of the Vatican Museums, Mr. Schroeder designed and implemented the global media campaign to change adverse opinion concerning the conservation of the Sistine Chapel ceiling. With his business partner David Resnicow, he was retained by the Contemporary Arts Center, Cincinnati to provide communications strategy support for the museum’s indictment for the presentation of the Robert Mapplethorpe exhibition; their strategy was cited by the museum as making a significant contribution to its acquittal in the courts. More recently, RSA was retained by Cahill, Gordon & Reindel, legal counsel to the Brooklyn Museum of Art, to develop and implement the communications strategy based on the First Amendment issues relating to the museum’s presentation of the exhibition, Sensation: Young British Artists from the Saatchi Collection.

 

In addition to his work with visual and performing arts organizations, Mr. Schroeder has represented such cultural and educational institutions as American Museum of Natural History, Woods Hole Oceanographic Institute, the Chicago Historical Society, and the New-York Historical Society. Mr. Schroeder and RSA have designed and implemented cultural tourism campaigns for the San Jose Redevelopment Agency; the City of Beacon, New York; Buffalo/Erie County; and the Port of Los Angeles/San Pedro.

 

From 1981 to 1986, Mr. Schroeder served as public relations director at the Pierpont Morgan Library where he promoted more than sixty exhibitions and public programs, including Holbein and the Court of Henry VIII, the most popular exhibition in the library's history.  He was subsequently appointed coordinator of exhibitions at the Morgan and oversaw the organization of such exhibitions as Raphael and His Circle and The Romantic Spirit: German Drawings from the German Democratic Republic.

 

Following his tenure at the Morgan Library, Mr. Schroeder joined Arts & Communications Counselors and was named first vice president of the agency.

 

Mr. Schroeder served on the board of directors of Studio in a School, the largest visual arts organization providing arts education programs to New York City public schools, and on the national advisory board of the Alliance of Artists Communities. He is a recipient of the Public Relations Society of America/New York Big Apple Award for his work on behalf of the South Street Seaport.

 

Mr. Schroeder graduated cum laude from Dartmouth College with high distinction in art history. He continued his graduate work in art history at New York University's Institute of Fine Arts. A specialist in Italian Renaissance art, Mr. Schroeder is a member of the College Art Association of America and the American Association of Museums.

 

Mr. Schroeder is married and resides in New York City.